Oriental Food Assocation
​美國東方食品商會

The "Excellent Brand" program is meticulously crafted to set your quality products and services apart in today's fiercely competitive market. It introduces a novel marketing strategy tailored to elevate your company's brand recognition among consumers in the Bay Area. As an independent and authoritative screening institution, "Excellent Brand" is dedicated to bolstering your brand's identity.

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Through collaboration with local entrepreneurs, "Excellent Brand" ensures the cost-effectiveness of a global marketing campaign, offering a unified platform for the most successful brand names in the market to form a cohesive family. Opting for "Excellent Brand" could be a pivotal and budget-friendly marketing decision, potentially saving millions in marketing expenditure.

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Founded by the Oriental Food Association and industry experts, "Excellent Brand" conducts thorough evaluations of candidate brands based on criteria such as brand recognition, reliability, quality, adherence to international industry standards, brand loyalty, and market acceptance. Consequently, "Excellent Brand" assures the utmost superiority in industry standards.

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Enrollment in the "Excellent Brand" program necessitates adherence to certain requirements:

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1. The brand must have maintained a reputable presence in the local market for a minimum of five years.
2. Endorsement from at least one current OFA member is required.
3. The brand must possess internationally recognized high-quality standard certificates such as GMP, ISO, HACCP, etc.
4. A commitment to abide by all program rules is essential.

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"卓越品牌"計畫精心打造，旨在將您的優質產品和服務置於當今激烈競爭的市場之上。它引入了一種新穎的行銷策略，專門為提升您公司在灣區消費者中的品牌認知度而量身定制。作為一個獨立而具有權威性的篩選機構，"卓越品牌"致力於加強您品牌的身份認同。

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通過與本地企業家的合作，"卓越品牌"確保全球行銷活動的成本效益，為市場上最成功的品牌提供一個統一的平台，形成一個緊密的家族。選擇"卓越品牌"可能是一個至關重要且經濟實惠的行銷決策，潛在地節省了數百萬的行銷支出。

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由東方食品協會和行業專家創立，"卓越品牌"根據品牌認知度、可靠性、質量、國際行業標準的遵循、品牌忠誠度和市場接受度等標準對候選品牌進行徹底評估。因此，"卓越品牌"代表著行業的最高標準。

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加入"卓越品牌"計劃需要遵守一定的要求：

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• 品牌必須在當地市場上保持良好的聲譽至少五年。

• 至少需要一名現任東方食品協會會員的認可。

• 品牌必須具備國際認可的高質量標準證書，如GMP、ISO、HACCP等。

• 承諾遵守所有該計劃規範。

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卓越品牌6大指標﹕

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企業商譽，專業誠信，產品質量，國際級認證，客戶支持度，市場接受度。

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2020 Year Excellent Brands List